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About Us

GS Equestrian & Country is a proudly British equestrian and country retail brand based in Devon, offering a carefully chosen range of quality riding wear, yard essentials, horse care, country clothing, pet products and feed online since 2017.

Built for riders, horse owners and country folk who value quality, practicality and good service, we are here to make shopping for the things you genuinely need feel straightforward, dependable and enjoyable. Whether you are heading to the yard before sunrise, preparing for a competition, walking the dogs through the lanes or simply restocking the essentials, we want to be the online store you can rely on.

Our online store is designed to take the hassle out of shopping, saving you from travelling between tack shops in search of the right products. With a wide choice of trusted brands, specialist items and everyday essentials all in one place, we make it easier to spend less time searching and more time doing what you love.

Fast, reliable delivery and genuinely helpful customer care sit at the heart of what we do. We know that when you need something for the yard, your horse or your home, timing matters. That is why we work hard to make sure your order arrives promptly and your experience feels personal from start to finish.

Choose GS Equestrian & Country for your equestrian and country essentials, and discover a brand that combines convenience, quality and warm, honest service with a true understanding of the lifestyle we all love.


Our Core Beliefs 

  • Simple and Easy Online Shopping: We believe buying for the yard, the stable and the country lifestyle should feel effortless. Our website is continually improved to make browsing and ordering as smooth and stress-free as possible, so you can spend less time searching and more time in the saddle, at the yard or out in the countryside.
  • Excellent Customer Satisfaction: Looking after our customers is at the centre of everything we do. Whether you need advice on a product, help with an order or reassurance before you buy, our team is always happy to help with friendly, personal service you can trust.
  • Environmentally Conscious: We are committed to making thoughtful choices that reduce our impact on the environment. From investing in solar panels for our warehouses to sourcing energy from 100% renewable suppliers, we are always looking for meaningful ways to build a more sustainable future.

Mission Statement 

GS Equestrian & Country was born from a genuine love of horses, riding and country life. Our mission is to offer innovative, high-quality products at fair prices to riders and country customers who share our passion for this way of life.

Since 2017, we have been committed to supporting a like-minded community built on quality, trust and a shared appreciation for the equestrian world. More than simply supplying products, we want to be part of the everyday lives, ambitions and traditions of the people who live and breathe the countryside.